Indio® is a famous mexican dark beer brand, which is known for being versatile and combine music and urban cultures in several special editions they have made.

One of these projects is "Indio 120 años" where Indio got closer to the consumer with a public call that invite them to send different design for the labels that represented Mexico: the different tribes , social movements or subcultures who lived in Mexico since 1893, year in which Indio® was born. In this project we developed digital architecture to all the selected designs so they can be reproducibles.